Teens age 15-18 are looking for what’s hot, hip and now, and embrace any product that enhances their personal freedom.  They are highly influenced by peer behavior and extremely motivated to project the “right” image.  And while the majority of them are too young to vote, they still have tremendous buying power.  In fact, in 2004 alone, teenagers spent over $190 billion.

Prepaid cards are in high demand to this valuable teen market because:

• The card creates a sense of self-sufficiency
• Cards are preloaded with funds, which eliminates the hassle of constant requests for cash to their parents
• Using the card teaches budgeting and responsible money management early in their financial career
• The card is not a credit card, so parents can control spending.

The teen sector is 60 million strong, which means a huge potential consumer base and revenue stream for you.  By selling the prepaid MasterCard® Card you are meeting this market segment’s needs today.