To ensure that the prepaid debit cards are a success, we have a multi-point advertising and promotional support plan. Our marketing plan includes traditional and non-traditional vehicles such as:

• National cardholder advertising to include TV, radio and print advertising
• Powerful, eye-catching displays and packaging that will attract the cardholder to our product in retail stores.
• Word-of-mouth will also be an effective tool for cardholder awareness.

Other ways to benefit from the sale of the card in your store:

• Earn income on the retail sale of each card.
• Earn income each time the customer loads the card in your store
• Earn a residual on every card sold, for as long as that card stays active.
• We will work directly with you on Customer Retention Programs, promoting the use of the card, and providing incentives to cardholders to return to you directly to refill their card.