Over 70 million adults in the United States do not hold personal accounts at banks or credit unions.  This “underbanked” group, however does hold significant purchasing power- close to a half a trillion dollars annually.  They want the same perks as traditional credit card holders and those with bank accounts receive. 

The prepaid MasterCard® Card offers the desired convenience and security to these adults, giving them the ability to live their life, their way, without fear of losing cash or paying exorbitant fees to cash their paychecks.  This, combined with the customer care and extra features offers them as registered cardholders, makes the prepaid MasterCard® Debit Card the right choice for them.

As a retailer the prepaid MasterCard® Card will provide you:

• Significant profits and residuals. Average residual is $39 in the first 12 months
• A repeat customer base by becoming a Load Center
• Eye-popping packaging that appeals to the needs of this market

Prepaid Debit Cards are in high demand to this valuable unbanked market because:

• The card gives the prestige and purchasing power of MasterCard® for in-store and online transactions
• The payroll direct deposit feature allows cardholders to avoid paying check-cashing charges and have their salaries deposited directly onto their prepaid MasterCard® Card.
• Our free online, toll-free IVR assistance and over 25,000 surcharge-free ATMs nationwide save them money
• Virtually everyone qualifies; no need for a credit history
• Carrying the prepaid MasterCard® Card is more secure than carrying cash.

When you make the prepaid MasterCard® Card available to your customers, you provide them with the most popular payment method in the world.  And as a load center, the prepaid MasterCard® Card gives them one more reason to visit you again, which means recurring revenue you can bank on.